Reading is my only true passion. When I was young, I dreamed of better places. Places where everything was possible where all dreams came true. I read a book called “Jericho” published around the 60’s and learned about people in difficult times. Science books, in the areas of biology, geology, and earth sciences. Science fiction was always my favorite. The works of HG Wells, Huxley and Ray Bradbery fascinated me. Reading opened up completely new worlds for me.
I recently went to a bookstore with my son looking for books he needed for college. Expensive books (shudder). As I was walking through the store looking at a variety of mosaics and themed areas, I saw an unusual lid from a spilled coffee mug. Reading the upside-down writing on the mug, it said “This coffee is expensive.” Okay, so why did it spill? Curiosity Plus 1 the first step in my purchase process. My next step is the back cover, the endorsement of two well-established newspapers and two well-known writers told me that I needed to read this book.
Title: The Undercover Economist by Tim Harford ISBN 978-0-349-11985-4 I was amazed and fascinated by what he was telling me. How the brand works. How the prices work. Economy why it works and why it does not work in a book !!. A must read for everyone given the current economic crisis. Explain in simple, everyday words how large and small businesses work. Economy! 0! for everyone. Why some prices are high and low. Do you have to buy or should you buy? Shortages are real, imagined, or just something that makes you believe they are true. It’s time to take a serious look at all marketing practices.
Are we asking the right questions of our governments? Should Oil Futures Be Set? Who bought the oil futures leading to this crisis? Where did they get the money to buy them? Is there really an oil shortage, as we have been led to believe, or is it simply more profit for oil companies? Supply and demand, some might say or are simply paid for saying that by the big oil companies to brag about profits. Maybe I think too much, but these are real questions that everyone should ask themselves.
Reading this book may not be right for you. I read it in one night and I will read it over and over again. Then I’ll give it to my son and yell at him until he reads it.
Pretty good for today.