Amazon is one of the most trusted online companies. As leaders in the field of Internet retail, Amazon has the e-commerce technology and traffic to sell its products in a global marketplace. If you are an internet marketing newbie, then quickly read the following features that Amazon offers for selling products.
To give you an idea of the site, let’s first take a look at the basic features that Amazon offers. Feel free to visit the site right now – do a search for any product and see what pops up on your screen.
Features to note:
- The results always contain a professional photo or some kind of graphic of the product.
- The price is made visible and is combined with an offer, i.e. free shipping. See how much you save at retail becomes visible. This is an established advertising strategy: Amazon tells people how much the product is worth and that it is currently selling for less than it is worth.
- Amazon mentions the number of items that are in stock and the estimated time it will take for the product to reach the customer. Buyers are more inclined to buy an item when they know that the quantity of the product is limited. Time expectancy is also a useful feature for most customers and sellers.
- Amazon makes use of Cross-Selling and Up-Selling. This refers to a selling concept that is based on the similarity of the product or asking the customer if he would buy another product that complements the first one he bought, that is, when a customer considers a product; Amazon mentions another product that the customer might also be interested in.
- A ‘Look Inside’ feature is offered to customers who are buying books. This realistic feature allows the customer to see the book more closely.
- Reviews: The ‘Editorial Review’ section describes the product in great detail. Amazon also allows customers to review a product. These reviews are usually trustworthy, fair, and act as testimonials about the product. All kinds of comments can be useful for the seller.
- Added Extras: Amazon includes various other types of cross-selling and interactive features, i.e. customer discussions, a Listamania feature, Wiki information, etc. All of these extras can be used to create interest around specific products or topics.
What CAN and CANNOT be sold on Amazon
Amazon allows sellers to place their products in the following categories: Books, Music, DVDs, Video/VHS, Automotive, Baby, Camera & Photography, Electronics, Everything Else, Health & Personal Care, Home & Garden, Musical Instruments, Products Supplies, Software, Sports and Outdoors, Tools and Hardware, and Video Games.
Please note that you will need to obtain prior authorization in order to sell in the following categories: Clothing, Beauty, Cell Phones and Accessories, Gourmet, Supermarkets, Jewelry and Watches, Personal Computers (in the Electronics category), Shoes and Accessories, and Toys & Games.
The following products cannot be sold on Amazon: magazines and newspapers, adult toys, gift cards and gift certificates, guns and ammunition, photo processing, prescription drugs, and tobacco and alcohol.
how everything works:
- Load product inventory
- Your products are seen
- Your product is purchased
- money in your pocket
In order for you to start selling your product on Amazon, the first thing you have to do is register. This is a simple process that requires you to complete a short online form to register as an individual seller. If you think you will need to process more than 40 orders per month, you should register as a Pro Merchant.
Amazon has made loading your product inventory a lot easier. After your registration, you have three options to submit information related to your product:
Option 1– Use the Add a Product feature in Seller Central to create one product at a time. If you’re not familiar with Seller Central, all you need to know is that it’s a web interface used to handle all aspects of selling on Amazon.com. You can use this tool to add product information, perform inventory updates, and later handle orders and payments through it.
option 2: Please use the seller’s desk. This is a free and easy to use desktop application that you can use to add products in bulk or individually to your inventory.
Option 3: If you want to submit information about many products simultaneously, use inventory files to create multiple products.
By listing your products on Amazon, you reach millions of potential customers 24/7 – Amazon traffic now converts to your traffic too.
Buying a product from Amazon is not only convenient, but also really simple and fast. Your product is easily purchased with a click of the mouse.
Essentially, you are in charge of shipping your product to its new owner. Amazon will notify you of the purchase by email when an order has been placed. All you have to do is pack and ship your product to the customer. If you prefer not to handle this section, you can opt for the Fulfillment by Amazon option.
Amazon then makes the payment to you via direct deposit to your bank account. You will also be notified of this deposit by email as soon as your payment has been sent.
While we’re on the subject of money, let me give you a rundown of the fees involved in becoming a seller on Amazon…
There are 2 main ‘seller’ packages that Amazon has made available.
If you’re looking to sell just a few products or expect to have fewer than 40 orders per month, you’ll want to register as private seller. The only fee involved here is a “per product sold” fee of $0.99; this means you only pay $0.99 per product you sell.
On the other hand, if you think you will sell well over 40 products a month, you should sign up to be a professional trader. Here you should expect to pay a standard monthly subscription fee of $39.99, as well as a minor referral and closing fee when your products are sold. These fees are related to your product category.
Remember, for both put options, no individual item listing fees or credit card processing fees.
If you’re new to e-commerce, you may be a little worried about the idea of conducting financial transactions over the Internet. Fear not, though: Amazon has developed some useful features that can help put your mind at ease.
- Fraud Protection
- credit card facilities
- Guarantee Program from A to Z
Amazon offers its sellers a world-class payment fraud protection service. They have devised a system that is riddled with personalized notifications that tell you exactly what is happening with your orders and payments at any given time.
Naturally, Amazon is licensed to conduct secure transactions with most major credit card providers.
This program is specifically designed for customer security, but it is important to be aware of a program of this nature, as it has been created to establish a sense of business trust between the customer, Amazon, and you. The A-to-Z Guarantee Program is designed to handle situations where a customer: 1) never receives a product or 2) receives a product that is different from what was ordered. Initially, the customer is advised to contact you (the seller) personally if this type of product comes up. If you are unable to resolve the issue, the customer can file an ‘A-to-z’ claim with Amazon. Amazon then sends you an email, which describes the customer’s complaint. You are asked to respond by mailing basic order information and a summary of the fulfillment process. Amazon will then decide how the claim will be resolved; this may result in you having to refund the customer.
So now that you know how to get started, you need to learn a few tricks of the trade…
It’s all about SALES, so what can you do to ensure your products are selling like hot cakes?
Tip 1) Keywords
Appropriate keywords are vital for high product sales over the Internet. Keywords drive potential customers to your product, so it’s important to try and add product-specific keywords to your Amazon product description, as well as anywhere else you might be writing about your product. If you want to get really high traffic from search engines, you may need to do key phrase analysis of your main product. This can be done using Google’s external keyword tool or the free WordTracker tool. It is essential that you choose suitable keywords, with the highest rankings.
Tip 2) Write about your products
The more online content that is available about your product, the better it is for sales. It is important that you write interesting content that appeals to your market and make sure it contains your product keywords. The next step is to publish this information all over the web. You can make use of the ‘Listamania’ or ‘So you would like%u2026guide’ features provided by Amazon, but you can also write a blog about your product or use social networking sites to get more publicity for the product, i.e. make friends . or start a group with people on Facebook who may have an interest in the type of product you are selling.
Tip 3) Online product promotion companies
Feel free to do a Google search to find a list of the top product promotion companies. There are plenty of companies available that will aggressively market your product online, with this kind of outside help; you will not have to personally undertake the marketing of your product. The only downside to using these types of companies is that most of their services require you to shell out a large amount of cash.