It seems that all online marketers want to know how to generate traffic to their website at an effective but affordable cost. Since the inception of internet marketing, there has been a reservation tactic that has worked exceptionally well for boosting online presence: banner advertising, especially the 468 x 60 pixel size graphic banner.
Yes, online banner advertising is still the foundation of many internet marketing campaigns, as a well-designed banner can motivate users to learn more about a product and introduce a brand identity to thousands of consumers.
No longer static billboards, banners now feature animation and interactivity to engage viewers and extend the impact of each impression. Now in direct competition with rich media, the 468 x 60 pixel banner has remained high on the list of online entrepreneurs.
To be successful in banner advertising, you must analyze the issue of relevance. While most existing ad networks allow advertisers to customize campaigns through a fairly basic process of removing business categories they don’t want to appear in, very few advertisers actually do. Some just want maximum exposure at any price.
Unlike the static or slightly animated GIF banner ads that are typically used in the 468 x 60 banner, rich media can allow users to interact with the banner. Some popular rich media ads are powered by Flash technology and can generate clicks. However, developing and maintaining interactive advertising is generally more expensive and generally out of budget for smaller businesses.
While many online marketers are seeing the glamor of interactive advertising, banners remain a useful tool for cost-conscious marketers looking to increase brand awareness. The quality of banners and understanding where they will appear are important in any company’s decision to implement them in their advertising campaigns.