The way marketing works is essentially changing day by day due to the sheer volume of people using the internet and it is also dependent on new technologies.
With that in mind, here I would like to share the 7 marketing trends to follow in 2018 for your small businesses.
1. Email marketing
Email marketing remains a vital communication channel for engaging with customers and remains an important strategy that every small business must execute. Each and every email a b2b marketer sends is for the purpose of generating more qualified leads. It is profitable and affordable.
If you use this marketing in the right way, you can acquire valuable customers or prospects and easily expand your brand awareness. But if your marketing messages are not relevant and easily read on mobile devices, you can expect consumers to follow through. Because the secret to creating the most valuable email marketing campaigns is to deliver relevant information to customers and make mobile devices compatible too.
Increase your marketing results with these simple techniques detailed below:
Be mobile friendly
If your emails are not mobile friendly, you could be missing the opportunity to engage your customers or prospects and generate results.
Use artificial intelligence technology
By using an AI, you can execute the most effective email marketing trends and make emails feel more personal and human.
2. Video advertising
People do not have enough time to read extensive content posted on the small screen of a smartphone. So nowadays people tune in to videos online. Because they can watch videos anytime, anywhere, as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or clients’ landing page.
To keep unlocking new insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. Increase open rates and click-through rates.
3. Guest blogs
Guest blogging is a process of creating educational content and making it public on other valid sites that accept guest posts. It helps you make your site rank much better in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting quality cables in your pipeline.
If guest blogging is successful, you can reap these benefits as detailed below:
• Helps you gain traffic and stay in front of your audience.
• An essential way to influence other people, whether it be in regards to your business.
• You will send many different specific visitors to your business websites.
• You can also get backlinks from high quality sites.
• Build brand awareness and ultimately grow your audience.
• Maximize the results you will receive.
Through guest blogging, you can have the opportunity to network with many of the top content writers and bloggers related to your niche.
4. Marketing in social networks
Every small business needs customers. Without qualified customers, it would be difficult for small businesses to stay alive in the long term. When you use small business social media marketing, you can easily reach your target customers and give you the power to learn more about your customers, their interests, and also build a lasting relationship.
Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to find more audience and help you grow your customer base and gain more reputation.
If you need to improve your small business campaign, try these methods mentioned below:
• Set goals and objectives
• Focus your efforts on selected networks
• Use paid social ads
• Collect audience feedback
5. Live broadcast
Live video streaming is the act of broadcasting live images over the Internet to potential customers or active customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for most people and marketers around the world to engage their audience and grow their business.
The appearance of Facebook Live and Instagram does not only mean fun for users. Today, the way small businesses promote themselves on social media to connect with their followers and find new ones is changing.
6. Marketing influencers
Influencer marketing is a very effective way to build trust and advertise your brand through influencers in a specific niche. It allows you to access the networks of some of the most connected people on social networks.
Influencer marketing involves using key brand advocates to get your message to the wider market in an organic way and increase awareness of your brand and / or products. If you need to promote your products or services, influencer marketing may be the best option for small businesses.
7. Hyperlocal Marketing
Hyperlocal marketing is a highly targeted form of marketing and is a marketing buzzword that focuses on a certain city, neighborhood, or region. It is a great way to increase the presence of your business in your niche marketing and gain your attention and business.
You can use online search ads to drive local traffic to your business. Make sure your ads are really optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to gain your customer experience and reviews in your hometown as well.
In conclusion, start executing on these marketing trends for your small business that will help you find customers and prospects, as well as drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that they will take your business to the next level.